Fisker Inc.
Building the world’s most sustainable vehicles.
I was the lead Marketing Copywriter at Fisker Inc., the former EV startup on a mission to build the world’s most sustainable—and most head-turning—vehicles. I was part of the core team that took Fisker from bold idea to global launch, shaping the voice, brand, and customer experience along the way.
Highlights:
Built the global brand book from the ground up
Drove 65,000+ pre-orders with a high-impact digital campaign
Helped create a groundbreaking customer journey, including a 3D “Digital Garage” where buyers could customize, save, and virtually drive their dream Fisker Ocean—powered by the Unity Forma game engine.
Branding
Longform Storytelling
I collaborated with production partners and wrote the script and voiceover that distilled the mission of Fisker Inc. and the story behind its debut vehicle, the Fisker Ocean.
30s Ad Spot
I crafted the script and voiceover for a national ad campaign that aired across OTT streaming platforms and traditional TV.
Ocean Brochure
Fisker Lounge
Fisker Lounges were immersive brand spaces designed to inspire visitors to embrace the shift to clean, sustainable electric mobility.
Partnering closely with the Head of Sustainability and Creative Director, I crafted the Lounge’s sustainability messaging—bringing the brand mission to life through clear, engaging copy. From bold mission statements to detailed material stories, every word was written to support our claim that the Fisker Ocean is “The World’s Most Sustainable Vehicle.” Visitors could not only shop for a car, but experience the heart of the Fisker brand—how it’s designed, engineered, and built for a cleaner future.
